Media Kit: About the Network | Demographic Information | Rate Card

  NETWORK ADVERTISING INFORMATION:

DEMOGRAPHIC INFORMATION:
Our visitors consist of highly trained, and web savvy business owners, webmasters, web developers, and account mangers/web buyers. Over 51% of our users have made purchases of business products and services within the past year, and over 75% of our users have made personal purchases. Our visitor retention rate is extremely high, over 98% will return, and trust the products that we present to them.

Please see the below metrics for further details from our recent online survey:
 

Visitor Age:

  • < 13       0% 
  • 13-19   10%
  • 20-29   15%
  • 30-39   20%
  • 40-49   22%
  • 50-59   16% 
  • 60-69   13% 
  • 70+       1% 
Visitor Gender:
  • Male   59%
  • Female   40%
Visitor Occupation:
  • Student   12%
  • Freelance developer/designer   14%
  • Creative   7%
  • Executive / Corporate   7%
  • Financial/ Accounting   2%
  • IS/ Systems/ Technology   13%
  • Production/ Manufacturing   3%
  • Research   1%
  • Sales/ Account Management/ Client Services    4%
  • Other   32%  
Visitor Education:
  • Some high school   9%
  • High school graduate   15% 
  • Some college   30%
  • College Graduate   25%
  • Some post graduate   7% 
  • Post graduate   11% 
Company Size:
  • I am self-employed   21%
  • 1-5 employees   33%
  • 6-10 employees   6%
  • 11-25 employees   6%
  • 26-99 employees   8%
  • 100-499 employees   7%
  • 500-999 employees   2%
  • 1000+ employees   13%
Household Income:
  • Under $30,000   26%
  • $30,000 to $39,000   14%
  • $40,000 to $49,000   11%
  • $50,000 to $74,999   19%
  • $75,000 to $99,999   12%
  • $100,000 to $149,999   8%
  • $150,000 and up   6%
Personal Purchase History:
  • Yes   75%
  • No   24%
Business Purchase History:
  • Yes   51%
  • No   48%
Visitor Frequency:
  • Every day   4%
  • 2 to 3 times per week   12%
  • Once a Week   16%
  • 2 to 3 times per month   18%
  • Once a month   9%
  • Less than once a month   8%
  • This is my first visit   30%  
Visitor Loyality/Return Rate:
  • Yes   98%
  • No   2%  
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